VP Group | Fulfilling Dreams Through the Art of Beauty and Well-Being
VP Group is a midwest-based company that owns and operates salon and beauty concepts including Serenity Couture Salons and Spas, VP Men, Aveda Experience Centers, and the Aveda Institute Des Moines.
Award-Winning dedicated to providing opportunities for individuals in the midwest, building lasting and fulfilling careers in the beauty industry.
VP Group’s core values are a consistent balance of Good Communication, Never-ending Education, and Inspirational Service.
Each other / Employees / Students / Clients / The World We Live In
THE 7 TRAITS OF OUR TEAM MEMBERS
We are the artists that bring out the beauty in everyone.
We express confidence, competence, and success as we interact.
We BELIEVE and BEHAVE the same way.
United as one, we can achieve each of our dreams.
We have everyday excitement and enjoyment of who we are and what we do.
We are accountable and will strive to exceed expectations.
We COMMUNICATE, EDUCATE, and INSPIRE at all times.