The Hero Foundation is an all-volunteer organization with the sole goal of providing financial assistance for Michigan families impacted by cancer. We help families pay their medical bills, their mortgages, keep the lights on, and put food on the table. Learn more about the core of our staff of heroes:

Katie Larsen
Founder & Chief Executive Hero

Katie Larsen is the Chief Executive Hero of the Hero Foundation, reporting to the Board of Heroes.  She directs the overall strategy and direction of the Hero Foundation, and maintains contact with patients and families along with cultivating partnerships with hospitals like Karmanos Cancer Institute and other organizations.  Katie has an extensive background in event management and experiential marketing, working with large automotive clients and fundraising for local universities.

Katie is also the head of PR, Marketing and Media, and is the main contact for The Hero Foundation.

When Katie isn’t working on The Hero Foundation, she enjoys being outdoors, loves boating and spends time at the beach (when Michigan weather permits). She is married to Joe and together they have 2 children, Dylan and Laney.

Contact details


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